Turn Your Name Into Your Brand

Create and sell personalized college athlete merchandise without managing inventory, printing or shipping.

Shirts From Fargo handles the design, production, online ordering and fulfillment. You earn a royalty from every item sold.

START YOUR ATHLETE SHOP

Your Name. Your Story. Your Merchandise.

Your identity is bigger than the name on your uniform. We help you create original merchandise built around your name, number, nickname, signature, personal message and athletic journey.

Whether you compete in volleyball, football, basketball, lacrosse, track, wrestling, hockey or another sport, we can help turn your following into a brand.

How It Works

Create

We work with you to develop original merchandise based on your personality, sport and ideas.

Launch

We build your personalized online athlete shop with apparel your fans, friends and family will want to wear.

Promote

Share your shop through social media, events, game days and your personal network.

Earn

You receive an agreed royalty from every item sold through your athlete shop.

No Inventory. No Shipping. No Order Management.

You focus on your sport and growing your audience. Shirts From Fargo handles the rest.

Your athlete shop includes:

• Graphic design and product mockups

• T-shirts, hoodies and crewnecks

• Hats and performance apparel

• Online ordering and payment processing

• Printing, packaging and shipping

• Customer service

• Sales tracking and royalty payments

Merchandise Built Around You

Your shop can feature everyday apparel, premium products, limited-edition releases and merchandise celebrating important moments in your athletic journey.

Products are created and fulfilled by Shirts From Fargo as orders are placed. No large inventory purchase is required to get started.

Built for Every Sport

We create personalized athlete merchandise for competitors across college sports, including:

• Basketball

• Volleyball

• Football

• Lacrosse

• Track and field

• Wrestling

• Hockey

• Baseball and softball

• Soccer

• Golf

• Gymnastics

• Swimming and diving

• Cross-country

• And more

College Athlete NIL Compliance

Athletes are responsible for following their school, conference and governing organization’s NIL disclosure and compliance requirements.

School names, logos, uniforms, mascots and other protected trademarks may only be used when proper licensing or written permission is in place.

We can create original merchandise centered on your personal brand without relying on school-owned trademarks.

Frequently Asked Questions

Do I need to purchase inventory?

No. Products are created and fulfilled as orders are placed, so you do not need to make a large upfront inventory purchase.

Who designs the merchandise?

Shirts From Fargo works with you to create original designs based on your name, nickname, number, signature, message and personal style.

Who handles the orders?

Shirts From Fargo handles online payments, production, packaging, shipping and customer service.

How do I earn money?

You receive an agreed royalty from each item sold through your athlete shop. Royalty details are established before your shop launches.

Can I use my school’s logo or name?

School trademarks can only be used when the appropriate licensing or permission is in place. We can also build your merchandise entirely around your personal identity.

How do I get started?

Complete our short athlete application form. Tell us about yourself, your sport, your audience and your merchandise ideas. We’ll review your information and contact you about the next steps.

Ready to Build Your Athlete Brand?

Tell us about yourself, your sport, and your merchandise ideas. We’ll help you create an athlete shop that is completely your own.

APPLY TO START YOUR ATHLETE SHOP

The application button should link directly to your Google Form.

Have questions before applying? Email us at athletes@shirtsfromfargo.com. We’d love to hear about your goals and help you get started.

Built for Local College Athletes

Based in Fargo, Shirts From Fargo helps college athletes throughout North Dakota and northwest Minnesota create and sell personalized merchandise.

We welcome athletes from the Fargo-Moorhead and Grand Forks communities, including students attending North Dakota State University (NDSU), the University of North Dakota (UND), Minnesota State University Moorhead (MSUM) and other regional colleges.

Your merchandise can feature your personal name, number, signature, nickname or message. School names, logos, mascots, uniforms and trademarks require the appropriate permission or licensing.

Shirts From Fargo is an independent merchandise company and is not affiliated with or endorsed by NDSU, UND or MSUM.

Also add an FAQ:

Can NDSU, UND and MSUM athletes create a merchandise shop?

Yes. Shirts From Fargo welcomes athletes from NDSU, UND, MSUM and other regional schools. Each athlete is responsible for completing applicable NIL disclosures and receiving any required approvals.