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Branded Merch

Posted by social@shirtsfromfargo.com BigCommerce on Jul 20th 2022

What Branded Merchandise Can Do for Your Business

We know you're not Nike. Millions of people aren't paying just to wear your logo. Regardless, having gear with your company name on it can really up your marketing game.

It builds brand awareness

If we can agree on one thing, it's that you want people to know about your business. If no one knows about it, how do you make the money that keeps it running? If people are walking around with your logo on a shirt, every person they come across will be exposed to your brand.

Bonus points if the design is appealing, so people see your logo and a nice-looking shirt. Branded merch gets your name out into the world and lets people know you're here.

It makes customers feel good

Have you ever been to a sports game, and seen the absolute excitement in the crowd's eyes as someone brings out the t-shirt gun to give away their branded swag? Why is that? It's just an advertisement, right?

Well let's face it, people love stuff. It makes people happy to get a nice new water bottle, a soft tee, or a fun hat, even with a logo on it.

When they receive something nice quality from you and your business, they will feel spoiled, and equate your business with that feeling and quality. Even if it was pretty inexpensive for you to make this merch, they won't know.

This brings us to the next point...

It's less expensive than traditional advertising methods

Billboards, commercials, radio ads: we've all seen them. While they can be effective forms of advertising, they can get expensive. Imagine if there were hundreds of smaller billboards, that could travel all over. The best part? It probably won't cost thousands of dollars. The better quality the item is, the more likely people are going to keep it around, too.

A billboard that moves and lasts for years? Sign us up.

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