Branded Merch
Posted by social@shirtsfromfargo.com BigCommerce on Jul 20th 2022
What Branded Merchandise Can Do for Your Business
We know you're not Nike. Millions of people aren't paying just to wear your logo. Regardless, having gear with your company name on it can really up your marketing game.
It builds brand awareness
If we can agree on one thing, it's that you want people to know about your business. If no one knows
about it, how do you make the money that keeps it running? If people are walking around with your
logo on a shirt, every person they come across will be exposed to your brand.
Bonus points if the design is appealing, so people see your logo and a nice-looking shirt. Branded merch
gets your name out into the world and lets people know you're here.
It makes customers feel good
Have you ever been to a sports game, and seen the absolute excitement in the crowd's eyes as someone
brings out the t-shirt gun to give away their branded swag? Why is that? It's just an advertisement,
right?
Well let's face it, people love stuff. It makes people happy to get a nice new water bottle, a soft tee,
or a fun hat, even with a logo on it.
When they receive something nice quality from you and your business, they will feel spoiled, and equate
your business with that feeling and quality. Even if it was pretty inexpensive for you to make this
merch, they won't know.
This brings us to the next point...
It's less expensive than traditional advertising methods
Billboards, commercials, radio ads: we've all seen them. While they can be effective forms of
advertising, they can get expensive. Imagine if there were hundreds of smaller billboards, that could
travel all over. The best part? It probably won't cost thousands of dollars. The better quality the item
is, the more likely people are going to keep it around, too.
A billboard that moves and lasts for years? Sign us up.