Miles for Kids for Shoes for Kids

Miles for Kids for Shoes for Kids

The inspiration behind the design comes from connecting the Miles for Kids event back to the Shoes for Kids brand. The color palette carries over that connection, while the playful rotation of the letters represents the energy and playfulness of kids. The shoelace spelling out “Miles” represents both the shoes at the heart of the organization’s mission and the distance each participant runs to help raise awareness for kids in need. It brings together the purpose of Shoes for Kids with the movement and meaning behind the Miles for Kids event. A subtle shoe silhouette is also hidden in the negative space between the letter “D” and “S,” adding another visual connection to the organization’s mission of providing new shoes to kids.